![]() ![]() What do you see? There are a number of other ideas with much more search volume around those terms.Īnd this gets us back to our original assertion in that we can use Keyword Planner to get an idea of how people actually think and talk. Take a look at the suggested keywords in the table below. What can we learn? Our original idea of using the term "how to write a blogpost" returned 50 monthly searches. Let's pause here and examine this screen for a moment. ![]() For the purposes of this example, we are going to use the phrase, "how to write a blog post." Now, click the blue "Get ideas" button at the bottom. Just take your best guess type anything you're interested in writing about. In the first field, put in your desired keyword or keyword phrase. This opens a drop-down with a number of different fields. Then, click the Tools button in the top right, and select "Keyword Planner." Click on the text that says, "search for new keywords using a phrase, website or category." Just click the "Skip the Guided Setup" link to skip setting up an ad campaign. To get started, open Google Keyword Planner-though if you haven't used it, you'll first see an Adwords setup screen. Launch Keyword Planner with a keyword idea Let's take a closer look on how to get started with Keyword Planner. It can also be a great tool to help pick content ideas for your blog and other pages on your website. This can help an SEO team identify keywords to target, but it can also help your company decide how to position your brand. It then gives you similar keywords people are searching for, along with a rough idea of the amount of monthly search volume for each term. Instead of Google Trends' limit of five keywords, Keyword Planner lets you look up an unlimited number of keywords. It helps you discover how your customers really talk, not how you think they talk. A free bonus tool in the Adwords builder, Keyword Planner gives detailed insight into the search habits of your potential customers. Google Keyword Planner is the tool for that. You can't, for instance, see what other similar topics people search for. Want to see how how the popularity of smartphones has risen over time, or how seasonal search terms fare during the rest of the year? Trends is the place to check.Īnd yet, it's not that detailed. Google Trends is a fun tool to see how many people are searching for a given topic at any time. ![]() Screaming Frog SEO Spider: Is anything broken on your site? Google Keyword Planner: How do your customers talk? Let's look at three key SEO tools and how you can use them to help publish quality content that stays at the top of search results-the right way. There are the correct keywords to target, broken pages on your site to clean up, and offline relationships to maintain so others link to your site. So if you're following these strategies, why hasn't the blog post you published months ago now surfaced as the top result for its topic? Turns out, there are still a few things content marketers can learn from SEO professionals like myself. In other words, the best search engine optimization (SEO) strategies in 2016 align closely with today's tops digital marketing practices. Today, the fastest way to get to page one of Google search results (and stay there) is to write quality content and market that content well. ![]() And one by one, Google's squashed those shortcuts to make sure only the best content comes to the top. There used to be 101 tricks you could pull to get to the top of Google's search results. ![]()
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